The AIYOKU perfume was inspired by Alex Kerr’s book Japan Lost and its romantic, idealistic descriptions of Japan, which, as we learn, no longer exists, and which many of us still believe in.
Japan is covered with hills covered with tropical forests, undergrowth, moss on the bark of trees, the smell of a damp forest. Among the hills is a traditional wooden house made of Japanese cedar, infused with resins and aromatic essential oil. Some elements of this house are new, still fresh, others have darkened over time and their fragrance is mature, subtle. Situated in a valley among tall grasses, this house is built by combining wood with wood without the use of nails, blending in with nature and being part of it. The marshy area around it creates ideal conditions for cultivation.
The scent of the roots, combined with the scent of damp earth, mingles with the scent of fresh wood and the surrounding moss. This is what AIYOKU smells like.
